Waddle We Do Now?

Penguin Random House, Board of Directors: Responding to the Generational Shift in Media Consumption

 
 

Committee Description

In an era where screens compete with shelves, the art of storytelling faces a generational reckoning. Young readers increasingly consume stories through digital platforms, audiobooks, and something the adults keep calling TikTok, and with literacy development and reading rates rapidly falling. For the Penguin Random House Board of Directors, this challenge must become opportunity if the company is to survive. While print remains iconic, the future demands innovation in formats, distribution, and marketing, and a strong response to the challenges of contemporary publishing. From book banning, to AI ghostwriting, to Subway Surfer Reddit stories, Penguin Random House must find the balance between honoring its literary heritage and adapting to the desires of an online generation, otherwise its future may remain unwritten.

If you have any questions, feel free to contact Eitan Pessin at spec@ssuns.org